It seems there are a lot of people out there that have a negative view of using pay-per-click advertising to build their list. Paid advertising is in fact one of the BEST ways to authentically and rapidly build your list with highly qualified and motivated leads. But, you have to be willing to pay. So, as an Internet marketer, I strongly feel that online ads are an integral part of any marketing campaign. It's our duty (and sometimes a challenge) to design ads that catch the user's attention and get them to click on it. It's as simple as that. One of the more popular places where online ads have been growing in popularity is on Facebook. The social networking site has over 750 million users - which demonstrates a massive reach when it comes to offering your services into new markets. Thus, it makes sense that Internet marketers have been using Facebook as another platform (along with Google AdWords) to extend their marketing campaign. But, there is a catch. What is the...
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