Affiliate Revenue

An affiliate network is like a middle-man. It acts as the go between the online merchant and an online publisher. It provides an easier way for the online merchant to find the right online publisher where he can display his advertisement. The affiliate network is also the one that helps the merchant track the performance of his ad and use the information to optimize his program to better suit the demand and the need. The concept of affiliate network was popularized by Jeff Bezos, the CEO and founder of Amazon.com. From his concept the affiliate network was born. The work of the affiliate network is to track the activities going on the website, arrange the payments, and if the need arises, set up links on the affiliates' website. Another work of the affiliate network is to compile a directory of affiliates. Affiliates also serve as a help desk for both the online merchant and the online publisher. Online merchants have the option to look for publishers but it is easier for them to l...