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Using Affiliate Programs to Extend Your Reach or Create Residual Income

ByLouis Ellman
Affiliate companies are very powerful if used correctly. DO NOT TAKE THIS SECTION LIGHTLY because this is incredible stuff and those who take part in these affiliate programs can do so for FREE. These programs are known as Pay For Performance programs and it does not cost one cent to join. Affiliate programs enable a particular company to have their banners (links) placed on thousands of other websites around the world, all pointing back to their site.
These colorful and interactive banners serve to extend the reach of the affiliate participant company by increasing the number of avenues people have in finding out about their site. Search engines are not always enough. By taking part in affiliate programs, a customer goes into a particular website, let's say, Joe's Sports and while there he spots a banner pointing to a store, RareMitts.com, that sells a certain type of hard to find baseball mitt. Now, if he had not been in Joe's Sports he would not have known about Raremitts.com. So these affiliate programs help the affiliate company participant to extend his reach and by doing so he will drive increased business to his website. The reward to the web site owner who placed the banner of that company on his/her site will be that they will receive a commission from any purchase.
In examining Affiliate Programs, we will look at it from two angles. 1) The website owner (Publishers) who takes advantage of affiliate programs in order to enhance his/her site and 2) the business owner (known as the advertiser) who is also a website owner who hooks up with an affiliate broker such as Commission Junction and LinkShare, which are the two most popular affiliate programs going. For the service of having the affiliate broker list them and their banners, they pay a percentage fee to the affiliate broker who then keeps detailed statistics and lets the participant (the advertiser) know the amount of sales made through each individual affiliate and takes care of the commission check.
The affiliate advertiser can log onto Commission Junction or Linkshare, (the affiliate broker) at any time with his/her password and through the use of a login and a control panel see just how many individual Publishers are using their banners, how many have "signed up" for their particular affiliate program and the sales attributed to each individual Publisher, as well as all of his related statistics as to amount of clicks and hits.
On the other hand, Website owners, also known as Publishers, go to the affiliate brokers for a few different reasons. Let's examine them.
1. They place banners that they get from the affiliate broker on their website that fall under the same, similar or related category of items that they may sell as well as related products that serve not only to compliment their own websites but help to make it a one-stop shop. Placing banners on their sites also lets them develop a flow of residual income. Let's simplify this. Let's say I have a company called Coolsun

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