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Why You Shouldn't Promote Your Affiliate Link

ByMichael Cervantes

When most people get started with affiliate marketing, they are told to focus on promoting their affiliate link in order to make commissions. Believe it or not, this is very bad advice for people who are starting out as affiliate marketers.

Why do we say that this is bad advice? How in the world are you going to make affiliate commissions if you're not promoting your affiliate links? Well, your visitor will obviously have to click on your link eventually in order to give you a commission. So we're not saying that you should never promote your affiliate link since that is, after all, how you are going to make commissions in this business.

What we're really saying is that your first priority as an affiliate marketer should not be simply to show your visitors your affiliate link. Instead, your first priority should be to build an e-mail list. No matter what else you are doing, you need to get people to join your subscriber list in order to create a long-term asset for your business which will hopefully lead to more sales over time.

Why is it so critical for you to build an e-mail list as an affiliate marketer? Well, think about the alternatives for a moment. If you simply send your visitors on to another website to try to make the commission, most of those visitors are not going to make a purchase (which means they will simply be gone forever).

You need some way to communicate with people so you can have multiple chances to make a sale. In addition, the product owner has a distinct advantage over the affiliate marketer when it comes to creating credibility as an expert and a long-term brand name (which in turn leads to more traffic and sales over time).

As an affiliate, however, you're promoting other people's products, so you're not getting the same benefits. We're not saying that you should abandon affiliate marketing, since this business model has a lot of advantages including the ease and convenience of making money without having to create your own products.

What you should do, at the same time, is to maximize your affiliate business by building a list. This will offset many of the disadvantages of becoming an affiliate marketer.

This way, you can promote other people's products while still building a long-term asset. This is critical for building a serious and long-term business.

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