If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site. The concept is pretty simple. You create an ad.You place a price upon its worth.And you submit it to a search engine. When someone clicks on that ad, you are charged a price for it and they end up on your web site. You only have to pay if someone clicks on it. Sounds pretty simple, doesn't it? But now for the tricky question. Are you getting your money's worth from these ads? Ninety-nine percent of the businesses that use this type of advertising do not understand it. They send people to their home page and don't even know why the person came there in the first place. What's worse is the person who cost you that advertising cost leaves without you ever knowing what they were looking for. How much does this cost you each month? Does this mean that you...
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